Work Process Ralph Concepcion July 26, 2022
Work Process

GET READY FOR TAKE OFF

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STEP 1

Creative brief

The creative design process starts with a creative brief which sets the tone for the entire project. It’s the first and arguably one of the most essential steps in the visual design process, as it will lead to the ideation phase in creating a design that meets the requirements.

With this in mind, I created a form that clients can fill out before starting a project.

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I also recommend going over creative briefs via phone or zoom call if the project is more complex; this allows both parties to iron out any uncertainties to ensure everyone is on the same page and improves problem-solving.

STEP 2

Research and Brainstorming

It’s still extremely valuable for me to go through the research and brainstorming phase to better understand the audience I am designing for (and how to make it work for you).

If you have strong ideas on how the final designs should look, it’s best to add any relevant links or inspiration to the brief for optimal clarity.

STEP 3

Feedback Process

I set three milestones for each project. Each milestone gives you an update and an opportunity to provide feedback at the right time:

1
DESIGN CONCEPT

I usually create 2-3 concepts of the design for the client to choose from. From here, you may choose a concept that appeals to you.

2
REFINING

The nitty-gritty design tweaks. Finally! We can start tweaking things like spacing and colors; you name it.

3
WRAP UP

Once you are 100% satisfied, I will have to clean up and organize the raw files, pre-press files for printing or exporting to high-quality images, and package them all together with the assets. (Fonts, images, etc.)

STEP 4

Presentation of The Final Product

Hooray! The design is complete. Once the final payment is received, it’s time to send you the packaged (zipped) files.

I will upload all files to OneDrive, and provide you with a link to access them. If you are in a country that doesn’t have access to OneDrive, please let me know so I can send it via WeTransfer.

BASED IN

Las Vegas, Nevada

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Phone: (702) 485-7083