The beginning of the creative design journey is the creation of a creative brief, which establishes the foundation for the entire project. It is a critical and initial step in the visual design process, guiding the ideation phase to produce a design that aligns with the specified needs.The beginning of the creative design journey is the creation of a creative brief, which establishes the foundation for the entire project. It is a critical and initial step in the visual design process, guiding the ideation phase to produce a design that aligns with the specified needs.
For complex projects, I suggest having a telephone or video call to review the creative brief. This helps to clarify any uncertainties and ensures that both parties are in agreement, leading to more efficient problem-solving and a smoother overall process.
Research and Brainstorming
The research and brainstorming phase is an invaluable part of my process as it allows me to gain a comprehensive understanding of the target audience and how to design in a way that effectively meets their needs. This phase is particularly crucial as it sets the foundation for the success of the project and helps me to craft designs that resonate with the audience.
If you have a clear vision of what the final design should look like, it is helpful to provide relevant links or inspiration in the brief. This helps to increase clarity and ensure that the project stays aligned with your expectations. By having all relevant information in the brief, I can make informed decisions and deliver a design that exceeds your expectations. This not only improves the overall design process but also saves time and resources in the long run.
For each project, I establish three distinct milestones to ensure regular progress updates and opportunities for feedback. These milestones provide a structured timeline and ensure that you can provide input at crucial stages of the project.
Typically, I present 2-3 design concepts for you to review and select from. You can choose the concept that resonates with you and your vision.
The nitty-gritty design tweaks. Finally! We can start tweaking things like spacing and colors; you name it.
Upon your complete satisfaction with the final design, I will then proceed to tidy up and organize the raw files, prepare them for printing or export as high-quality images, and compile all necessary assets including fonts and images into a cohesive package for you.
Presentation of The Final Product
Hooray! The design is now complete. Upon receipt of the final payment, I will then deliver the packaged files to you. The files will be uploaded to OneDrive and you will receive a link to access them. In the event that OneDrive is unavailable in your region, I can easily transfer the files through WeTransfer. Please let me know if this is the case.